Users will soon have a updated setting that enables them to reduce the quantity of AI-made content appearing in their timelines. This initiative comes as the platform revealed that it currently hosts over 1 thousand million AI videos.
Pilot Phase and Launch
The update is undergoing trials over the coming weeks before a global launch. This development coincides with a rise in AI content, spurred by emerging AI video creators.
The Broader AI Trend
Recent reports that almost a tenth of the most rapidly expanding video streams on a competing service exclusively feature clips produced artificially. A large amount of this content is considered “AI slop”, a label for poor-quality, factory-style content that is often absurd or bizarre.
Based on user feedback that numerous viewers enjoy content created using AI tools, ranging from AI artwork to informative clips, and we aim to provide users the power to adjust the amount of that, depending on their own choices,” said a company executive.
AI on the Platform
TikTok announced that there are now over a billion videos on its service tagged as AI-generated. In total, over 100 million pieces of content are submitted to the platform each day, making AI content a minor portion of its complete catalog.
User Control Features
Members will be in a position to decrease or raise the level of AI-generated videos they view by using the content preference setting in the app and picking the AI content topic. Additional categories that can already be adjusted under the setting include news, fashion, beauty, and dance.
Content Labeling and Policies
Its rules require creators to tag “realistic” AI-generated content, and it bans dangerous fake videos of public figures or critical incidents. Any authentic-looking AI-generated clip that is unmarked can be taken down under its user guidelines.
Furthermore, the app will now attach an AI-generated tag to content made using its built-in AI features, or identified by an industry-wide initiative for spotting content made by AI. This action is aimed to stop users from attempting to evade the tagging system.
Educational Initiatives
The company is additionally establishing a two million dollar awareness program for specialists and institutions to produce educational content about ethical AI use. This project will support charitable organizations specializing in educating programming and robotics.
Moderation Strategy
TikTok has justified its safety measures, following debate over proposals to cut jobs for hundreds of safety staff in the United Kingdom. It is expected to reduce a significant number of roles in its trust and safety department in the UK capital, with trade unions and digital protection specialists raising concerns that people are being substituted by AI moderation.
A trust and safety lead clarified that staff-based oversight would remain essential, but automated tools can safeguard staff by removing the most distressing content prior to it has to be seen by people. The company announced a notable drop in disturbing and violent content handled by content reviewers over the previous year due to intervention by its machine learning processes.
“We think that it’s essential to integrate staff and AI to ensure user safety,” the executive stated. “We’ll have staff as part of that process, but we additionally believe it’s highly necessary to minimize viewing of unsafe media as quickly as possible, which is the area in which a lot of the machine support is really helping us work at speed.”
